# Futurise — The Core (brand & web system)

> Positioning (locked Aug 2026): "Brand to backend. One studio."
> Futurise is a studio that builds working businesses: the brand, the website, the store, and the
> operations software behind them. One team, identity to daily operations — agency craft at software speed.
> Offer architecture: Brand · Web · Software · Systems. Not "a branding agency".
> Tagline (brand asset, unchanged): "Branding the future." — 'future' in RCL Morland Italic, trailing dot = the Core (always yellow).
> This host is the canonical, machine-readable source of the Futurise identity. v1.0.0 · Aug 2026.

## The three rules that must never break
1. Core yellow is #FFC20E in every mode. Amber #FAA61A never leads and never colours the dot.
2. Wordmark letters are black or white only; the dot stays yellow. Never CSS-invert a logo (the dot turns blue) — swap to the real white asset.
3. Never stretch or crop-distort an image; frames follow the image's native aspect-ratio.

## Files
- /brand.json — full identity as structured data (colours+themes, type scale, logo rules, motifs, mediums)
- /tokens.css — drop-in @font-face + custom properties, light+dark via data-theme
- /CLAUDE-BRAND.md — agent instructions (rules, assets, deck contract)
- /downloads/fz-wordmark-{black,white,mono-black,mono-white}.svg — wordmark vectors
- /downloads/fz-symbol-{black,white}.svg — f+dot symbol
- /downloads/fz-branding-{black,white}.svg — sub-brand lockup
- /downloads/fz-pattern-modular.svg — Modular Circle Pattern
- /downloads/fz-appicon-{black,yellow}.svg + -1024.png — canonical product/app icons
- /downloads/fz-icon-style.svg — icon style reference
- /downloads/fz-avatar-1024.png · fz-banner-linkedin.png · fz-email-header.png — social/email rasters
- /downloads/fz-fonts.zip — Unitea Sans + RCL Morland (woff2 web + otf print)

## Quick facts
- Type: Unitea Sans does everything (400–900); RCL Morland Italic = 1–2 emphasis words max, never body/UI.
- Palette: yellow #FFC20E, black #000, white #FFF lead; support greys #414042 #58595B #E6E7E8 #F1F2F2; ambers #FAA61A #E0861A support only; accent Deep Twilight #231E60 (data/depth, never CTA).
- Dark mode: true black ground, surfaces #141414/#0C0C0C, same yellow, glow allowed.
- Motif: the Core — circle/dot devices (sun on halftone, momentum capsules, circle masks, yellow frames, yellow cards).
- Voice: confident, editorial, systems over adjectives; cold email = plain text + bare URLs.
- Products (brand.json `app`): one-word ALL-CAPS names in yellow beside the wordmark; console = black topbar chassis; pocket PWA = blurred appbar + <=4 tabs + yellow FAB; PIN gate server-checked; charts lead with yellow; .tnum numbers; as-of timestamps; footer "BUILT BY FUTURISE".
- Architecture (brand.json `architecture`): 4 tiers — studio > service lines > products (never their own logos) > client software (client brand leads, grey Futurise credit only). Naming law: one real English word; repo = domain = manifest = screen name.
- PDFs (brand.json `pdf`): start from /downloads/fz-pdf-template.html, render via Chromium page.pdf A4 with a document.fonts wait; black cover + one serif word, white content pages + one yellow total row; sample at /downloads/fz-pdf-sample.pdf.
- Native skin (brand.json `app.native_skin`): /downloads/fz-native.css — macOS 27 Liquid Glass layer (Apple-exact ramp/labels/materials); system font for UI, Unitea for lockup + hero numerals, yellow replaces system blue; never mixed with the chassis.